On October 17 and 18 Macty attended Digital First in Brussels. This is one of the main B2B events to learn more about the digital industry. Different startups involved in artificial intelligence, deep learning, digital marketing and so on gathered together in the Startup Lab to inform visitors about their causes. Established companies such as Oracle, a partner of ours, were also present on this event. Digital First organized different talks concerning evolutionary digital trends. On the last day students were welcomed so that they could listen to some talks and get in touch with startups.
During the 2-day event we represented our startup with one of our interns. We attracted a lot of curious people to our booth. Other startups as well as entrepreneurs showed interest in Macty. We were able to tell them all about our goals and how we can help in their digital journey. Our founder, Susana Zoghbi, gave a talk on the last day and discussed how artificial intelligence is used to unlock customer delight in stores. This talk involved techniques to implement visual search and natural language processing which improves the quality of search results. Afterwards she answered some questions of people who were really interested in our product.